Rolex Tower Dubai

The 61-story, mixed-use 
Rolex Towerin Dubai is 
one of the next-generation 
of high-rises on Sheikh 
Zayed Road. 

The Rolex Tower is designed 
in response to the street’s 
exuberance with a quiet 
urbanity  to set the standard 
for newhigh-end development in Dubai 
and beyond, say architects SOM