IBM Travelling Exhibition Pavilion

The pavilion was a man-made form that was
designed to be placed in a natural landscape . 

It merged into its sites to a certain degree
It merged into its sites to a certain degree
because of its cellular, organic form and reflective
skin, however, there is no doubt that its dominant
image was as an example of contemporary technologically
based design. The modular nature of its
construction was clearly expressed in its form and
utilised in its manufacture and erection, yet this did
not result in a mechanistic, repetitive structure but
one that used the contrast of solidity and transparency
to reflect natural light and the external
features of the site to its best advantage. 
The positioning of this sensitively designed visitor 
to historic sites adjacent to Alfred Waterhouse’s

--> Natural History Museum in London, the remains of

Natural History Museum in London, the remains of
St. Mary’s Abbey in York, and the Castello Sforzesco
in Milan (Plate 3) resulted in dynamic and stimulating
contrasts not usually found in the built environment. 
The logistical strategy that this building employed 
clearly exhibits one of the most significant advantages 
that portable architecture has – the capability to be 
placed in important and sensitive locations. 
The advantages to a client such as IBM, who wished 
to communicate the qualities of their products to as 
many people as possible in a direct and exciting way, 
are clear. 
The advantage for the development of modern 
architecture is that it is seen in relation to other types
of buildings in a favourable way, responding both
to the natural environment and acting as a foil to